Website Design & Blog Design for Insurance Agents

 

Our marketing products can help you grow and service your insurance agency online through a quality insurance website, blog, effecting email marketing, strategic search engine optimization, smart social media marketing and custom content and design.

The secret to successful insurance agent marketing is that you don't have to do it yourself!

10 Reasons Why Your Insurance Agency Needs a Website!

1. Your Business is Open to the World 24/7, 365 Days a Year  

Unlike your company's office that may be open from 8-5, Monday thru Friday, your company 's website is open 24 hours a day, 365 days a year. There are many different time zones that may affect your business, which is why being on the web makes it time convenient for everyone.

2. It's Your Online Brochure / Catalog That Can Be Changed at Anytime 

A website is easier, cheaper and quicker to update than print material. Its' capacities are almost limitless which allow you to provide users with more comprehensive information. This will save you money on printing and distribution costs as well.

3. Reach New Markets with a Global Audience

On the Internet, you aren't that local little business anymore. You have the potential to be seen by millions across the globe. Did you ever think your company would have the possibility of doing business around the world? Well, now you can. Without a doubt, the Internet is the most cost effective way to trade nationally and internationally.

Developing an Insurance Agency Internet Marketing Plan

Like most insurance agency owners, you have undoubtedly developed a marketing plan for your agency’s offline marketing efforts such as commercials and Yellow Page advertising. 

While this is an exceptionally good practice, most principals forget to include one of the largest segments of today’s economy, insurance agency online marketing.
 
To achieve your agency’s online potential, you must develop an Internet marketing plan. Your plan must go far beyond having a fully functional, interactive website. It must become a comprehensive guide filled with budgets, tasks, and goals. Properly defined marketing plans include most, if not all, of the following elements.
 
Budget

Your budget should include estimated costs for website hosting, lead generation services, search engine placement services, and pay-per-click campaigns. Going forward, consider placing even more funds towards your Internet budget as online leads often come with a lower cost of acquisition versus traditional means of lead development.

Most agencies in median-size cities can properly utilize an online marketing budget of one to two hundred dollars per month. While these numbers sounds daunting at first, it pales in comparison to the numbers most agencies spend on Yellow Page advertising alone.
 
Tasks

Creating a task list is critical to building a successful plan. Internet marketing tasks are often easy ten to fifteen minute projects that you will do on a recurring basis. Possible tasks might include:

• Document and report referral sources within an agency management system
• Submit site URL to search engines and social networking sites
• Write an informative customer interest blog entry on your website
• Submit, review and update pay per click terms
• Request link sharing agreements with vendors and partners
• Update your website’s content
• Design, write and send newsletters
• Develop mailing lists
• Update company signage, literature and e-mail signatures with company URL

Many of these tasks you will do on a monthly or even daily basis. In addition to the task list itself, you should include how often each task should occur, who will complete the task, and how long the task should take to complete.
Finally, unlike other marketing efforts such as radio, newspaper, television, or Yellow Page advertisements, which expire once you stop using them, Internet based marketing can grow exponentially. Each task you complete will be built upon by subsequent tasks.

Why Your Insurance Agency Needs a Blog!

I’ve read many online and offline articles about how business have succeeded solely because of their blog.  There is a ton of blogs online and just about all of them drive huge amounts of traffic to their business.  Here are a few reasons why:

1.) A blog brings you sign-ups

A blog allows your readers to learn a lot more about your services, products and business. When they enjoy your content, you establish dedicated followers (customers). and this creates a strong call to action to click through to your main site.  A blog provides many benefits to your business...to not have a blog would be crazy, for any business owner.

2.) You provide value beyond your product with a blog

A blog provides the perfect opportunity for you to provide a ton of value, well beyond the basic functionality of your product/service. A blog allows your customers to gain trust in you long before they even meet you.  I found that this is crucial to win trust and create honest engagement around topics.  Naturally people become interested in what it is that you do and want to find out what it is you are doing.

3.) You become personally recognized for what you do
A blog provides a viral recognition. I have learned that owning a simple blog, makes a HUGE difference. A blog allows you to build a relationship with others as a fellow blogger and not only as a marketer of a product. Sell without trying!  A blog allows you to create your very own goodwill.

4.) You can build a strong community
With a blog you can reach millions of potential customers daily, those who actually want to hear what YOU have to say...  
 
5) Search engines love blogs!  
To get started with a blog, please contact us for an affordable blog design... a blog is the perfect addition to your website for so many reasons!